Calling all creatives! Show the Navy what responsible drinking means to you

by Chief of Naval Personnel Public Affairs
U.S. Navy

MILLINGTON, Tenn. (NNS) -- This summer, the Navy Alcohol and Drug Abuse Prevention (NADAP) Office is hosting a contest for Sailors to submit their ideas for a new poster and slogan for the "Keep What You've Earned" (KWYE) campaign.

Now is your chance to put your creativity to the test, show the Navy what responsible drinking means to you and help your shipmates make smart decisions.

The KWYE campaign recognizes how hard you've worked to be successful in your career. As a Sailor, you've made sacrifices in your life, including choosing a more responsible lifestyle than perhaps some of your peers outside of the Navy. The campaign encourages you to celebrate all that you have accomplished during your time in the Navy, and to protect your career, life, and the lives of those around you by choosing to drink responsibly.

But what does responsible drinking mean to YOU?
If you've ever been at a bar with your friends and wanted to scream "Stop embarrassing yourself!", or woken up after a night out and wished you had passed up on that extra beer, here's your opportunity to remind others not to make the same mistake. If you've ever been worried about a friend's drinking habits but didn't know how to speak up, this is your chance to have a voice. If you've watched a Sailor get in a car with someone who has been drinking, now is the time to get your message out there and encourage responsible decision-making.

The "Keep What You've Earned" campaign needs your help spreading these messages of responsible drinking to the Navy community. The campaign encourages all Sailors with creative and meaningful messages about responsible drinking to participate in the poster contest.

Please email your submissions and any questions to by Aug. 31. There is no limit on the number of submissions per Sailor, so feel free to explore all of your slogan and design ideas. If you win, your poster will be featured on the NADAP website and will be available for download by our campaign partners. You will serve a pivotal role in helping the campaign find new, creative ways to promote responsible decision-making in the Navy.

To learn more about the KWYE poster contest and read guidelines on how to submit your ideas please visit and go directly to the KWYE Poster Contest Description and Instructions for Use.

As a Sailor you make important decisions every day. It's in your hands to prevent instances of irresponsible alcohol use in the Navy and protect your fellow shipmates.

For more news from Chief of Naval Personnel, visit

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