File photo
File photo

DISCOUNT DANDY!: Shop Guam e-Festival packed full of fun and savings

by Takahiro Takiguchi
Stripes Guam

The Shop Guam e-Festival, touted as the biggest shopping event in the Western Pacific, kicked off Nov. 10 and runs through Feb. 10.

In its seventh year, Shop Guam features an array of retail, dining and entertainment discounts packed into 93 days of in-store events, culinary celebrations and cultural activities designed to coax shoppers – from near and far – to take full advantage of Guam’s tax-free shops, restaurants and attractions.

Using state-of-the-art technology and beacon sensors, the Shop Guam application will continue to feature great deals and offers through the mobile marketing efforts.

The free state-of-the-art Shop Guam mobile app is available in six different languages. It also serves as a visitor guide and has a local events feature for visitors to learn what activities are happening around the island. In addition, the interactive mobile app will introduce new QR codes that can be scanned by merchants for shoppers to redeem available offers.

The app is available for free on Google Play and Apple iTunes.

While the Shop Guam “e-Festival” is a focused campaign to drive Guam’s winter season exposures and holiday sales, the Shop Guam mobile app has been active year-round since 2018.

Upon the merchant’s permission, GVB will continue to feature existing seasonal local discounts and offers on a year-round and ongoing basis.

Since Guam Visitors Bureau turned the Shop Guam app into a year-round and constant digital utility to promote Guam last year, they have seen on average new 2,000 - 3,000 mobile app downloads and usages every month during none Shop Guam e-Festival period, according to GVB.

New this year is Shop Guam campaign spread into the 19 villages across Guam. GVB has been actively recruiting small village vendors and entrepreneurs to join the campaign.

GVB is also organizing so-called “local experiences” of Guam. Inspired by Airbnb’s Experience Marketplace, GVB is curating a list of local talents who can host an interesting experience, such as a sketch class, yoga lesson, arts & craft workshop, or food tours. 
Retail and service discounts range from 10 percent off for a minimum purchase of $50 or more at The Vault Guam, 30 percent off Nippon Rent-A-Car, 20 percent off for all spa treatments at Angsana SPA, or 30 percent off standard rates at AVIS.

This year’s restaurant and entertainment deals include a 10 percent discount on adult admission at Big Sunset Dinner Cruise, 10 percent off adult admission at Taotao Tasi Beach Dinner Show, and complimentary dessert at Marina Grill.

GVB is also inviting digital influencers from Guam’s various source markets to participate in the e-Festival and become Shop Guam ambassadors.

Additionally, the Bureau has launched a user-generated content (UGC) campaign to promote the Shop Guam e-Festival by encouraging shoppers to post their shopping experience on social media and tagging GVB so their content can be shared worldwide.

GVB began the festival in 2012 as a global social media marketing campaign, aiming to create an interactive shopping experience highlighting Guam as a modern, fashionable and diverse destination to shop. And in 2016, the island-wide festival of discounts and deals has transformed into an e-Festival to fully embrace the vision of “Smart Tourism.”

For more information, contact GVB at 646-5278.


1. The Plaza Shopping Center 
The Plaza Shopping Center, with direct access from the Outrigger Guam Resort Lobby, is home to over 30 boutiques, including some of the world’s most exclusive luxury brands. More than 30 cafes, bars, and restaurants cater to all tastes and occasions. Spoil yourself with the largest variety of shops in Pleasure Island, and a wide selection of entertainment and international cuisine, all at your fingertips. Free WIFI is available throughout The Plaza. 

Hours: 11 a.m. - 11 p.m. extended hours for restaurants, bars, and entertainment.
Address: 1225-1275 Pale San Vitores Rd., Tumon 
Tel: 671-646-1384

2. Guam Premier Outlets 
Guam Premier Outlets, also referred to as GPO, is Guam’s only outlet mall. It features more than 30 diverse shops from small boutiques to the franchise outlet, Ross-Dress for Less, attracting locals and tourists alike. Chuck E. Cheese’s family restaurant, which has a vast assortment of games and activities for children of all ages, is located at GPO. The two-story outlet mall also has a sizable food court downstairs.

GPO’s main mall times are from 10 a.m. to 9 p.m., however, some stores, restaurants and Hollywood Theaters have different hours, so be sure to check the times for any specific things you may want to do.

Address: 199 Chalan San Antonio, Suite 200, Tamuning 
Tel: 671-647-4032

3. Agana Shopping Center 
Agana Shopping Center has everything you could want to pick up on a one-stop shopping trip. From the Pay-Less Supermarket to the SM (Shoe Mart) department store, you can find it in Agana Shopping Center.

There is an Express Medical Clinic upstairs, along with the Agana Center Stadium Theaters and Play Port, an indoor playground for children. There is also a school uniform supply store and a shoe store.

After all that shopping, you may need a bite to eat, with plenty of choices from Italian fusion restaurant Capricciosa, to wraps and sandwiches from Fruits, there is something for everyone.

Hours: 10 a.m. - 8 p.m.
Address: 302 South Route 4 Suite 100, Hagåtña 
Tel: 671-472-5027/8

4. Chamorro Village 
Chamorro Village is a must-do on Guam. The outdoor mall is open every day but the main event happens every Wednesday night from 5:30 p.m. to 9:30 p.m. when tourists and locals gathers for the outdoor market and a multitude of cultural events.

The markets are a great way to find inexpensive souvenirs and gifts for everyone on your list. The aroma of fresh local foods can be tempting, so be sure to bring your appetite.

Vendors offer great food for even better prices, from $1 for a chicken or pork BBQ stick, $2 for banana lumpia (banana eggrolls drizzled in honey), and if you’re still hungry, plates of food vary from $5-9.

If you want dinner and a show, head to the north side of the complex where there are cultural dances reminiscent of Hawaiian Lulus. Bring cash, as with most markets, stalls only except cash, however, most of the permanent stores do accept credit cards. 

Address: Paseo Loop, off Marine Corps Dr, Hagatna 
Tel: 671-475-0377

Subscribe to our Stripes Pacific newsletter and receive amazing travel stories, great event info, cultural information, interesting lifestyle articles and more directly in your inbox!

Follow us on social media!

Facebook: Stars and Stripes Pacific
Flipboard: Stars and Stripes Community Sites

Looking to travel while stationed abroad? Check out our other Pacific community sites!
Stripes Japan
Stripes Okinawa
Stripes Korea

Recommended Content