GUAM
U.S. Army service members Trace Gums and Jorge Perez (center) attend the Enterprise Avatar Fire and Ash special movie screening.

U.S. Army service members Trace Gums and Jorge Perez (center) attend the Enterprise Avatar Fire and Ash special movie screening on December 26, 2025, at Micronesia Mall Theatres. Pictured from left to right: Antonette Arceo, Human Resources Administrator, Enterprise Guam; Joey Baza, Corporate Sales Operations Executive, Enterprise Guam; Trace Gums, U.S. Army service member; Jorge Perez, U.S. Army service member; Robert Paulino, General Manager, Enterprise Guam; and Jadine Lujan, Area Director, USO Guam. (Photo courtesy of Enterprise Guam)

GUAM, December 29, 2025 — Enterprise Guam has partnered with the United Service Organizations (USO) Guam to deliver an out-of-this-world holiday experience for military service members and their families with a special screening of Avatar: Fire and Ash on December 26 at Micronesia Mall Theaters. Through its longstanding partnership with USO Guam, Enterprise Guam provided complimentary movie passes, giving military families an opportunity to enjoy the film together during the holiday season.

This community initiative is part of Enterprise’s global partnership with Avatar: Fire and Ash, which premiered worldwide on December 19, 2025. The collaboration celebrates shared themes of journey, imagination, and discovery — values that closely align with Enterprise’s commitment to helping people move through meaningful experiences, wherever life takes them.

“For Enterprise, this partnership goes beyond film. It’s about connection and purpose,” said Robert Paulino, General Manager of Enterprise Guam. “Avatar: Fire and Ash explores powerful themes of journey and discovery, and that resonates deeply with what we do every day. We’re proud to support the military community and create moments of wonder, inspiration, and appreciation for those who give so much.”

The initiative reflects Enterprise’s continued commitment to serving those who serve. Enterprise has maintained a strong relationship with the USO and Guam’s military community for years, supporting initiatives that recognize service members and their families while reinforcing the company’s people-first values. This effort reflects Enterprise’s new campaign message, HERE FOR IT, underscoring the brand’s promise to show up for customers and communities alike.

“Opportunities like this mean a great deal to our service members and their families, especially during the holidays,” said Jadine Lujan, USO Guam Area Director. “We’re grateful to Enterprise Guam for their continued support and for creating experiences that allow our military community to relax, connect, and feel appreciated.”

In addition to the movie screening for the military community, Enterprise Guam will also engage the broader local community through an upcoming radio contest, giving away free movie passes to Avatar: Fire and Ash. Details will be announced in the coming days.

Set in the breathtaking world of Pandora, Avatar: Fire and Ash invites audiences to explore both the wonder and fragility of life—from bioluminescent forests and boundless oceans to the deep spiritual bonds between clans and creatures. On Earth, those same themes of exploration and imagination drive unforgettable journeys, ones Enterprise is HERE FOR IT every step of the way.

Let Enterprise take you on a journey fueled by imagination.

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