United Airlines brings popular Japanese travel TV show, Tabi Salad, to Guam

Photo courtesy of Tabi Salad
Photo courtesy of Tabi Salad

United Airlines brings popular Japanese travel TV show, Tabi Salad, to Guam

United Airlines Worldwide Media Relations

Show spends a week filming in Guam for two-part travel feature for Japanese viewers

Segments to air on Nov. 6 and 13

GUAM, Nov. 4, 2021 – United Airlines, with the support of the Guam Visitors Bureau, welcomed the popular Japanese television show, Tabi Salad, to Guam in late October to feature luxury and eco-adventure experiences in a two-part travel feature. The United PR team in Japan successfully persuaded Tabi Salad to feature Guam in anticipation of the resumption of outbound travel in Japan, a top travel source market for Guam for more than 50 years. Guam will be featured on Nov. 6 and 13 throughout Japan.

Tabi Salad, which translates to “Travel Salad”, is a popular Saturday morning show that offers expanded domestic and international travel features for its viewers. Tabi Salad will run two 20-minute features about Guam on the Asahi Broadcasting Corp (TV Asahi) in Japan. The show airs from 8:00 to 9:30 a.m. on Saturdays and has an estimated viewership of five million.

Sam Shinohara, United’s managing director of Airport Operations for Asia-Pacific said, “We have a team in Japan dedicated to selling Guam, and they work year-round to market the island. Encouraging the popular Japanese TV show to capture what Guam has to offer is one way we support tourism. We saw this as an opportunity to get travelers in Guam’s primary source market excited about experiencing Guam again when restrictions ease.”

Tabi Salad’s contracted local director and his team worked in Guam for a week of filming, spending time in Tumon to capture nature, adventure, and luxury experiences. The crew also ventured underwater to highlight Guam’s world-class snorkeling and to other parts of the island to highlight eco-adventures that will be revealed beginning this Saturday.

Guam Visitors Bureau President & CEO Carl T.C. Gutierrez said, “Japan is a very important market for Guam. With our marketing efforts, we are pleased to partner with United to share the safety protocols and attractions that are available during COVID. We look forward to welcoming travelers back as travel sentiments improve and restrictions ease. We also thank United for their daily flights between Tokyo and Guam and their continued commitment.”

“We are beginning to see restrictions ease, which is a very positive sign. We’ve never stopped servicing Japan, and United continues to provide daily service from Tokyo, Narita,” Shinohara added. “We will continue to dedicate resources to helping the Japan market recover. Our fleet of airplanes is based here in Guam, and we are ready to add capacity as soon as restrictions in Japan are lifted.”

The two-part series on travel to Guam will air on Nov. 6 and 13 and has posted a preview on its website and Facebook page (@tabisalad). Tabi Salad also selected Guam resident, adventure blogger, and social media influencer (@guamingo), Ayaka Yamaguchi, as the show’s host.

“Tabi Salad did a fantastic job of capturing some of Guam’s best and the latest experiences to reintroduce travelers to the island, even suggesting how to enjoy Guam like a local,” Shinohara said. “We look forward to the exposure that the island will receive in Japan and thank GVB for partnering with us to ensure that the best of Guam was represented on screen.”


United Next 

United is more focused than ever on its commitment to customers and employees. In addition to today's announcement, United has recently: 

・Launched an ambitious plan to transform the United customer experience by adding and upgrading hundreds of aircraft as well as investing in features like larger overhead bins, seatback entertainment in every seat and the industry’s fastest available Wi-Fi.  

・Announced a goal to create 25,000 unionized jobs by 2026 that includes careers as pilots, flight attendants, agents, technicians, and dispatchers. 

・Announced that United will train at least 5,000 pilots by 2030 through the United Aviate Academy, with the plan of at least half being women and people of color. 

・Required all U.S. employees to receive a COVID-19 vaccination

・Became the first airline to offer customers the ability to check their destination’s travel requirements, schedule COVID-19 tests and more on its mobile app and website.  

・Invested in emerging technologies that are designed to decarbonize air travel, like an agreement to work with urban air mobility company Archer, an investment in aircraft startup Heart Aerospace and a purchase agreement with Boom Supersonic

・Committed to going 100% green by reducing our greenhouse gas emissions by 100% by 2050, without relying on traditional carbon offsets. 

Eliminated change fees for all economy and premium cabin tickets for travel within the U.S. 



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